A quote by Albert Camus says 'The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.'
On one of her recent blog posts titled 'How to have a better orgasm', Emily Lavinia (also known as ace + boogie) says that she read this quote as a teenage girl and felt that it was something to live by. Emily explains 'I don't actually think my very existence is an act of rebellion but I've tried my hardest to advocate for the freedoms that I think are important.'
Just take one look at Emily's work and it's clear to see that she's not afraid to speak up about topics that are often rooted with shame and stigma for the benefit of educating others about topics that are, in fact, completely natural behaviours. She achieves this, not only through her lifestyle, beauty and wellness blog (ace + boogie), but also by representing and writing about the mental and sexual health and wellbeing of women and young people, and also by being a consultant for female-focused brands and organisations.
Tell us a little bit about the person behind ace + boogie and what a typical day as Emily Lavinia looks like?
Alongside ace + boogie, I run a boutique brand and marketing agency called honey. so every day is different. I might be working at home and taking a long walk on the common with my dog or travelling around London, to and from meetings. Sometimes I’m with clients for the day or at Google Campus in Shoreditch. My evenings are usually spent hosting or attending events and panel talks, sipping a drink in my favourite bars or snuggling up at home on the sofa with the pup writing or watching a film.
We're huge fans of your blog, youtube channel, and Instagram page here at Ellen Terrie - but for those that are new to ace + boogie, tell us about your channels and what prompted you to start them.
I started ace + boogie in 2018 because I wanted to build a personal brand, something I could use as a conduit for my authentic self. I’ve worked in marketing and journalism for the last seven years and felt I needed a channel where I could speak about mental health, women’s wellbeing, my personal experiences and my beliefs. Something separate from work and the brands and organisations I represented professionally. My blog, Instagram, YouTube etc grew out of that.
You cover many different subjects across your channels - what inspired you to start talking about women's sexual health, wellness and pleasure? Have you always found it easy to talk openly about these topics? Were you ever worried what people might think?
To be honest, I’ve never found it difficult to talk about tough subjects but other people’s reactions have sometimes knocked my confidence. I used to struggle with a fair bit of anxiety around how I was perceived by others and did often worry about what people would think. But I took the leap anyway and continued to write and post about whatever I wanted to. I did lose a few followers but I also gained many more. You’re not for everyone and if you try to be, you lose your edge, your authenticity and you blend in. I don’t believe that blending in helps you or anyone else.
In many areas of the modern world, we're making moves to eradicate shame and stigma around certain topics, such as mental health. However, we feel that sexual health, wellness and pleasure, particularly for women, still seems to be a taboo topic that is lagging behind. Why do you think this is?
Let's talk about pleasure! It seems that we're culturally trained to deny ourselves of lots of nice things in life and it can often be seen as selfish to want pleasure and to put your own pleasure first. How do you feel embracing pleasure impacts your life? Do you try to prioritise pleasure, and if so, do you find it easy to do?
Here at Ellen Terrie, we absolutely believe that sensual pleasure plays an essential role in our health and wellbeing. What are your favourite ways to get in touch with your sensuality? Do you have any go-to practices or products?
Who or what inspires you and how do you keep motivated to keep doing such impactful things for women?
I just do what I think is interesting and necessary and try to keep educating myself. I follow a lot of sex educators, medical professionals, artists, campaigners and organisations on social media and am always trying to find new ways to express myself and champion female wellbeing and education for young people. I think when you’re immersed in this sort of thing, reading about it, making content, spending time with these people, you’re influenced on all sides so it keeps you in perpetual motion.
What's next for you and ace + boogie? Do you have any exciting projects in the pipelines?
I'm working on some more media projects after the positive feedback on a Channel 5 documentary I took part in, How To Have a Better Orgasm.
Other than that, I’ll be continuing to work with female-founded and focused clients with honey. and collaborate with other amazing brands and organisations working to normalise female sexuality with ace + boogie.
Some of Emily's most-loved products from Ellen Terrie, including the Dame Products Eva II Hands-Free Vibrator, the Fleur of England Caramel Boudoir Bra and Ouvert Brief, and the Fur Oil, Stubble Cream and Silk Scrub