We’re a small, family run business, and the way we impact the lives of the people we work with is our highest priority.

As part of the fashion and shopping industry, we are aware that we are a part of some of the most polluting industries on the planet. While we don't believe we can ever call ourselves 'sustainable' for selling new products, we do believe that we have a responsibility to make changes and improve our practices where we can to work towards a better and more sustainable future.

We’re by no means perfect, but we are continually taking steps towards improving our environmental impact.

Fabrics & materials

Less than 1% of material used to produce clothing is recycled into new clothing. it is therefore a priority to us that our lingerie brands have sustainability at the heart of design and production. Many of our chosen brands have pieces that include lace produced using recycled yarns. These yarns are created from textile waste, fishing nets, bottles and other plastic waste. This is consid­ered as a green option in textiles because it uses less energy compared to what’s needed to produce virgin yarns. Besides that, it helps keeping bottles and other plastics out of the landfills and oceans, These yarns have the GRS and Oeko-Tex certification, meaning they are non-toxic and free from harmful chemicals.

In addition to using recycled materials, the cotton in many of our knicker gussets are 100% organic and GOTS certified. A production process without the use of pesticides and synthetic growth regulators or genetically modified seeds characterises organic cotton.

Many fabrics are locally sourced to reduce carbon footprint, and are also Oeko-Tex certified which means they're non-toxic and free from harmful chemicals.

Stock volumes

Deadstock fabric and excess inventory pile up across the fashion industry year upon year and often ends up in landfill or is burnt.Burning is particularly harmful due to the release of dangerous toxins into the atmosphere from dyes and other materials, not to mention the waste of carbon and chemicals inputted into making the garment in the first place.

We’re often asked why we sell out of certain products, styles and sizes so quickly. The reason being,  we order products in limited quantities, ensuring there's no wastage at the end of a season (especially when it comes to our lingerie), minimising excess stock as much as possible.


We are currently working on a lower waste, more responsibly manufactured solution for our packaging. We have temporarily switched from sending you two boxes (the inner gift box and outer mailing box) to just one box or bubble envelope, both of which are recyclable and lightweight, meaning fewer vehicles and less fuel is needed to transport them.

As we head into 2021, we will be making the change to more sustainable packaging. Here are the changes that we will be making:

- Our new packaging will be vegan, biodegradable, and will use only natural glues and water-based, or soy inks. 

- The cardboard packaging will be made from a blend of sustainably sourced, replanted trees and recycled materials, and is also fully recyclable. Best of all, it will be fully compostable, leaving no traces of toxins in the soil; coming from the earth and going back in. 

- We will be using recycled tissue paper and biodegradable stickers to wrap your products.

- We will be introducing digital invoices (saving on average 100 pieces of paper per month).

- FSC certified materials will be used within all packaging.

Research & meetings

Wherever possible, we are trying to focus on a more digital strategy when it comes to stockist research and meetings. We've moved away from travelling to international trade shows and business trips, and instead we're operating with the use of telephones, instant messenger, and zoom meetings.

Less is more outlook

We believe in investing in high-quality pieces that are designed to last. All of our products combine expert craftsmanship with timeless design to ensure our pieces stand the test of time and can be loved for years to come.

When it comes to keeping your lingerie looking its very best we recommend always washing by hand using a delicate fabric detergent.

By taking care of your purchased items, you can help slow down consumption by making thoughtful shopping choices and cherishing the pieces that you own and love.

We still have a long way to go, but are committed to minimising our impact on the planet by continually finding ways to improve our processes and materials.