Launched in 2004 under the premise that 'feeling is everything', Überlube have brought lubricants into the light and helped remove the stigma from a personal product that can bring so much happiness and satisfaction.Their approach focuses on doing one thing right every time - producing the best personal lubricant on the market - and so all Überlube do is make Überlube. Although created with sex in mind, the formula is so pure and perfected that Überlube doesn't have to be limited to just one area of your life.